So Pure Café
BRANDING + COLLATERAL
So Pure Café are an Ayurvedic café a-joined to a popular yoga studio in London’s Carnaby Street. Ayurveda is Ayurveda is a wellness system that can help you maintain and improve your health by creating balance and harmony within. Ayurveda is energetic and sensual, its a stimulus for positivity so I have pulled out gradients of gold and pink tones to reflect the colourful ingredients being served. I also wanted to evoke feelings of Ayurveda’s Indian origins so bringing in yellow, teal and pink tones will aid this.